“Influencer marketing (also influence marketing) is a form of marketing in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole.” Over the last five years, it has grown from obscurity to a form of marketing where even the biggest brands understand its value.
During the height of the past week’s Chicken Sandwich Wars between Popeyes and Chick-Fil- A we witnessed the power influencer marketing.
News One Reports Chicken Sandwich War Helps Give Popeyes $24 Million In Free Advertising
Cool Story | (Washington DC) | via MSN Bri Hall tweeting about a local D.C. spot Roaming Rooster and received free chicken for life.
In The News
Digital Advertisers are having to adjust their influencer marketing strategies in light of Instagram’s like count update. Instagram has started testing hiding the like count on photos, so audiences can’t see how many people have liked an individual post. Facebook also has announced it is considering hiding like count as well. Read More via AdAge.com
Technically We Are All Influencers
Merriam-Webster defines an influencer as "one who exerts influence: a person who inspires or guides the actions of others." By this definition, an influencer is anyone who influences others to take action, including bloggers, podcasters, YouTubers, and so on - not just Instagram stars.
Do you understand the power of your influence? Are you using your influence for good?
Six Ways To Use Your Influence
- Use Your Platform To Raise Awareness For Causes Close To Your Heart
- Show Support For Brands and Products That You Believe In
- Build Connections and Encourage Collaboration
- Lead By Example
- Share Your Story
- Empower Others
We should all stop and think about who we influence. Take inventory of our experiences, our talents and abilities, our passions and interests. Most of us have far more influence than we’ve ever imagined. The influence that you have can be incredibly more powerful if you and I would just take the simple step of being a little more intentional about our influence.
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